Marketing Strategies and Operations

Our professional short courses are designed to help you to develop your skills, as well as your intercultural awareness and international outlook. Courses are taught by industry experts, so you’ll walk away with new knowledge and skills that you can apply at work tomorrow.

Description:

2-week course provides an introduction to the purpose, processes and methodologies of marketing management at strategic and operational levels. The student will explore campaign planning, as well as the strategic, operational and tactical issues that affect its on-going success.

Approximately 7.5-10 study hours per week for a total of about 15-20 study hours.

Course Objectives:

Upon successful completion of the course, students will have acquired the knowledge and skills needed to:
  • Identify the components of a well-defined marketing strategy and how it might influence overall business strategy.
  • Perform a market analysis and learn to apply the six stages of research to a marketing initiative.
  • Create and communicate the value of your brand.
  • Identify new marketing channels and learn how to communicate value to potential consumers.

Recognition:

The course is approved by the California Bureau for Private Postsecondary Education (BPPE) - meaning the course meets or exceeds academic standards and globally recognized.
California Bureau for Private Postsecondary Education

Your Course Includes:

  • Your personalized online student homepage and learning portal.
  • Instructional support from our experienced faculty.

Study Mode: 100% online
Duration: 2 weeks
Start Date: Course begins every Monday
Registration deadline: Wednesday
Fee: $990 (includes certificate processing and shipping worldwide)

Participants will earn an American Vision University Certificate of Completion.

Curriculum Outline:

Week 1:
  • Marketing in a Changing World: Creating Customer Value and Satisfaction
  • Strategic Planning and the Marketing Process
  • The Global Marketing Environment
Week 2:
  • Marketing Research and Information Systems
  • Product and Services Strategy
  • Marketing and Society: Social Responsibility and Marketing Ethics

How To Register:

To register, please complete the registration form below:

Invalid First Name

Invalid Last Name

Invalid Country

Invalid Email

Invalid Input

Invalid Input

Invalid Area of Study

Invalid Input

Please check the box

Invalid Input

Why Study Short Professional Courses

Higher salaries

Incorporating regular short courses into professional life is a great habit to develop, and will help to acquire the key skills that could accelerate your ascent up the salary scale.

Better promotion prospects

The more you equip yourself with the key skills your company requires, the more you become a necessary component of company success. Regular certificate courses continually improve your promotion prospects, and show employers your dedication to personal improvement.

Increased specialised and/or transferable skills

Skills in leadership and management, finance and accounting, law and ethics, and a range of alternative subject areas can give you advanced abilities applicable across a great many job positions.

Study at your own pace

One major advantage of distance learning is the course flexibility, a great advantage for people with a busy schedule. The opportunity to organise your work as you see fit lets you take your own time with the things that really interest you, or review things you’re still unsure of whenever you feel like it. There are a lot of extra resources right at your fingertips.

Share This

Connect with us

155 N. Riverview Dr,
Anaheim Hills,
CA 92808, USA

  • Main Campus Operator949-501-3701

  • Email info@avu.education

Privacy Policy

Newsletter

Enter your email and we'll send you more information

© Copyright 2024 American Vision University. All Rights Reserved.

Search

0
Shares